Et Tu, Brvtvs?
April 29, 2010 5:12 pm

It’s just a coincidence—we’re 90 percent sure—that Caroline Ventura’s big breaks revolve around killers. There was the Killers’ “Somebody Told Me” music video, which the L.A. native talked her way into hairstyling shortly after dropping out of college. (She made the most of it, honing her skills at Vidal Sassoon Academy, heading for New York, and working on coifs for fashion editorials, ad campaigns, and other music videos.) And now, her new break is slightly murderous, too: her fledgling jewelry collection, Brvtvs, named after history’s most notorious back-stabber. (The pieces themselves are named after classical ladies: the Claudia bracelet, the Calpurnia bracelet, and her best seller, the Porcia.)
“I found a lack in the kind of jewelry I wanted to wear…so, I thought, I should just do this myself,” Ventura explains. Thus were born the minimal gold chains and the silk and gold bracelets she describes as “fancy friendship bracelets.” Like most friendship bracelets, each one is made by hand by one friend (or friend-to-be): Ventura herself. “I think people appreciate something that’s handmade a little bit more now,” she says (ditto the hand-stamped box and the personalized thank-you note that comes with each, no doubt). They’re all available on Brvtvs’ Web site, where, at the end of next month, Ventura will launch a lower-priced line of bright, nautical-inspired string and bead bracelets as well. But before we leave the arena for the high seas, we had to ask about the name. “I’m obsessed with history and the Roman empire and I always thought it was kind of funny that this guy got such a bad rap; we’ve all stabbed someone in the back at some point,” Ventura laughs, “just not literally.” She takes, though, an optimist’s view of history: “Maybe if Caesar had made a friendship bracelet for Brutus, history would have been changed.”
tags: Brvtvs, Caroline Ventura
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