Cynthia Rowley And Friends Take Montauk-------
It’s now past noon on Friday of Memorial Day weekend, which means one thing: The L.I.E. is probably already jammed bumper-to-bumper with New Yorkers headed for the Hamptons. When you finally make it out there, at least, you’ll have the reward of Cynthia Rowley’s new Montauk store, which opens this weekend. The vibe of the store—not a pop-up, by the way; it’ll be open year-round—is laid-back and understated, in keeping with Montauk’s status as the un-Hamptons Hampton. “We wanted to be respectful of the chill, rustic vibe of Montauk, where there are no chains—no Starbucks and no McDonalds,” Rowley says. “I just wanted a tiny little shop that would be more relaxed than the rest of the Hamptons.” Inside, you’ll find all of Rowley’s collections, including her recent ones with Roxy, and a special surfboard she customized with Thomas Meyerhoffer, plus a few items from friends and well-wishers, like laser-cut necklaces by Waris Ahluwalia and candles from Diptyque, CR’s neighbor in the West Village. The gang’s-all-here ethos goes further than a few pieces in-store, too: A small shed outside the shop will be given to a revolving cast of friends to take over as a pop-up, including Chrissie Miller of Sophomore (evidently, this is the Montauk space she mentioned last week); Aaron “A-Ron” Bondaroff; and Brooklynite gourmand William Brown, who’ll stock it with his homemade snacks and jams.
Cynthia Rowley, 696 Montauk Highway, Montauk, N.Y., (631) 668-8076.