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August 27 2014

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From The Catwalk To The Half-Pipe

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Runway fashion. Action sports. Strange bedfellows? Even in the age of Cynthia Rowley for Roxy, well, yes. But that doesn’t mean the twain shall never meet. Nike will announce today that it is debuting the first women’s collection from its 6.0 action sportswear line, and it’s clear from the fall pieces that the company’s had an eye on the world of style. Slouchy crewneck sweatshirts (sound familiar?); loose, color-blocked tanks; and functional, weather-proof parkas can stand up to the waves and the slopes—they were tested on surfer Monyca Bryne-Wickey and snowboarder Ellery Hollingsworth, who double as campaign girls—but don’t look like they’re fresh off the racks at Modell’s. And in case anyone was prepared to doubt Nike’s commitment to style, the brand brought in Helena Christensen to lens said campaign. Here’s your first look at HC’s shots (above), plus one of the photographer-supermodel-philanthropist in action (below).

Photos: Helena Christensen/Courtesy of Nike; Olivia Bee/Courtesy of Nike

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