Mulberry isn’t the first brand you’d associate with puddle-jumping and onstage carousing, but later this month, the label is setting its sights on the muddy Glastonbury Festival (albeit from the safe distances of Bond Street, Bleecker, and Madison Avenue). The English label is partnering with photographer Venetia Dearden, who’s shot for W, Elle, and Harper’s Bazaar, to display images from her new book, Glastonbury—Another Stage, at its London and New York shops. (A few choice ones are pictured above.) The fest, the photog, and the brand all hail from Somerset (at least, Mulberry has factories in the southwestern English county), and the rock ‘n’ roll-all-night ethos evidently appeals to all equally: Dearden has set up a studio on the premises every year since 2004, and Mulberry is emblazoning tees with the brand’s own slogan for the festival—Peace, Love, Mud. For those looking for a smaller investment in grooviness, the motto will also be screened on limited-edition hemp bags, in which the books ($50) will be sold at Mulberry stores. And fans farther afield than the U.K. can get in on the action at the New York party celebrating the collaboration at the end of the month.
PLUS: Check out our street-style coverage of last year’s Glastonbury Fest.