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April 19 2014

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Soho’s Hot New Chinese Import (Some Assembly Required)

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There was a little bit of confusion last night at the opening party for Shanghai-based retailer JNBY’s new Soho shop. Finding it wasn’t the issue—it’s prime Soho territory, after all—but figuring out the clothes occasionally was. “I thought this was a tank top, but when I got it home, I realized it was a dress,” laughed Sophomore’s Chrissie Miller, one of the evening’s three JNBY-clad DJs, of her mini black tank. Lissy Trullie (pictured), who performed with her band, liked her JNBY outfit, too, though she also shared the confusion. “It’s very, very comfortable,” she said of her fringed black dress and jersey-and-leather moto jacket. “I love the jacket…which I think I put on the right way. It’s cool and slim to the arms, so it’s good for playing.” Puzzling or not, Cassie Coane, who also did a turn at the decks, put her finger on the label’s appeal: “It’s comfortable, plain, and looks good on anyone.”

Rapper Asher Roth and designers Anna Sheffield, Catherine Holstein, and Moises de la Renta were among those who came by for a look—though admittedly, there wasn’t a ton to look at. (The clothes were relegated to a single rack in the largely raw space.) But that should be remedied before this Saturday’s public opening. Good thing, too, as everyone seems to have summer plans in sight already. Trullie’s next album will be out at the end of the summer, and Miller is heading out to Montauk once warm weather sets in. “I’m not supposed to say this, but we might do a pop-up shop,” she told us. “We’re also going to do another video lookbook soon. And this time, it’s going to be scripted.”

JNBY opens this Saturday at 75 Greene St., NYC.

Photo: David X Prutting/Patrick McMullan

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