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The (World) Cup Runneth Over At Nike’s New NYC HQ

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Every fourth summer, the nations of this earth steep themselves in the sport we in the U.S. like to call soccer. (Most Americans blithely continue upon our own preferred summertime business: outdoor drinking, barbecues.) Local fütbol fans have long had to content themselves with the stray Irish pub to catch the coverage, but Nike is giving them a stadium-sized outlet for their fervor. The label is set to open its latest STADIUM outpost on the Bowery in New York City, and the multipurpose shop/community center will be airing key World Cup matches for the public. Sting and Trudie Styler were among the guests at the private opening of the space, which was designed by Rafael de Cárdenas. “I was here all night with my assistants, laying down tape,” de Cárdenas noted, referring to the graphic design on the floor in the front room, executed in various colors of gaffer tape. “I based the design on a soccer ball, and then extrapolated,” de Cárdenas added by way explanation. “Ask me how many colors gaffer tape comes in. Go ahead, ask.” Answer: lots. Conveniently, that’s also the number of uses Nike intends for the NYC STADIUM, which will remain open for a year and host exhibitions, house the duds for the company’s Bridge Runners club, and air other major sporting events once the World Cup ends.

Nike STADIUM NYC opens May 20 at 276 Bowery, NYC, www.nikestadiums.com.

Photos: Courtesy Nike

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Dept. of Culture