September 2 2014

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What Are All Of These People Looking At?


A large crowd gathered at Diesel on 54th Street yesterday. Why?

The brand hired Jonah Hill and Russell Brand (below), stars of the new film Get Him to the Greek, to sit in the windows.

We’re sure the duo was a draw. But we’d bet that traditional marketing (see sign below) worked just as well.

Photos: Courtesy of Diesel



  1. tr_ro says:

    I definitely prefer the second window! YUMM!

  2. RES13 says:

    This is definitely a window everyone should want to be a part of! Can’t wait to these two out of promos and onto the big screen in Get Him To The Greek.

Dept. of Culture