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August 29 2014

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Golfers, Beware Franz Ferdinand

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They’re performing an acoustic set at Galleria Carla Sozzani tomorrow to accompany Pringle of Scotland’s show, but today Alex Kapranos and Nick McCarthy of Franz Ferdinand were hanging out in Pringle’s Milan showroom, talking about art and sweaters. They’re among the contemporary Scottish artists who’ve designed a limited-edition piece of knitwear as part of the imaginative initiative Pringle has launched with the Serpentine Gallery in London to mark the company’s 195th anniversary. (The others include Tilda Swinton, Douglas Gordon, and Ryan McGinley, who are all part of the latest ad campaign.) McCarthy called his sweater “Sign for Strength, Perseverance and Confidence.” He liked the motivational message, which he remembers from the sweater of a friend’s kid sister when he was 15. He also liked the fact that Pringle could duplicate his handwriting so accurately in cashmere thread. Kapranos’ top is named “The Execution of the Perfect Swing.” Where the logo would normally be, the tiny figure of a golfer swings on a gallows. “Golf had a such a strong social significance when I was growing up in Glasgow,” he explained. “It was the emblem of social climbing—and everything I wanted to rebel against it.” Golfers love Pringle, but Kapranos had been given carte blanche by the company, so he chose to see how far he could take his boyhood antipathy. Anyway, by their Pringles shall ye judge the Ferdinands. “I guess I’m positive,” said McCarthy. “And I must be the yang to his yin,” added Kapranos.

Photo: Courtesy of Pringle of Scotland

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