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September 3 2014

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Ohne Titel Skips The Models, Shoots The Insiders

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When it comes to advertising campaigns, what you say is (almost) as important as the magazines, billboards, and street corners where you say it. So when Flora Gill and Alexa Adams set out to shoot a campaign for their label, Ohne Titel, they skipped the usual mags (the shots will run primarily on their Web site) and the usual models, tapping Visionaire‘s Cecilia Dean, L.A. boutique owner Zainab Sumu, and Interview‘s Christopher Bollen for posing duties. “Instead of having a celebrity for the sake of name value, or use a model solely for her looks, we wanted to have people who we could connect with our brand because they’re doing something groundbreaking or unusual,” says Adams. (They’re just the latest groundbreakers to sit for the label—a previous campaign featured the Boston socialite and eccentric Marilyn Riseman and artist Tauba Auerbach.) Adams describes the new shots, lensed on location at the Eldridge on the Lower East Side, as having a “dated glamour.” And as for the models, they had plenty of praise for their outfitters, too. Dean (who posed sans extensions, by the way!) called the collection “creative, sexy, a little hard, very functional and versatile—not an easy combination.”

Photo: Courtesy of Ohne Titel

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  1. stylejustice says:

    Cecilia Dean used to BE a model!

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