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July 28 2014

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Piaget Gets The Ronson Seal Of Approval

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Mark Ronson—he of the six-shirts-a-season Band of Outsiders habit, Van Cleef & Arpels cologne, and strident pompadour—is one of the most fashion-minded of the power producers (not, by the way, an un-peacocking lot). So when he put out his latest video, for “Bang Bang Bang” (co-starring “the Business INTL”—a.k.a. Q-Tip and Brooklyn up-and-comer MNDR), we were curious to see the fashion credits. The guy doesn’t disappoint. The gold, peak-lapelled double-breasted suit fits in with the nouveau-retro eighties shtick nicely (plus, Versace just showed similar), and Lacoste must be over the moon that its canvas sneaks got a nod. But my favorite is the watch. Leave the Rollies to the rappers. Who else but Mark Ronson is going to floss a Piaget? That’s the mechanical, hand-wound, diamond-encrusted Altiplano on his wrist, first in white, and then (as above) in vinyl-ish black. For the handful of you who see this video and have the funds for a Piaget, it’s now available at the brand’s boutiques and select retailers nationwide. If not, well, you can check out the full video below.

Photos: Courtesy of Piaget

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Dept. of Culture