August 27 2014

styledotcom In a sea of #Emmys red, @nlyonne stood out in @openingceremony. Humberto Leon discusses:

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Todd Selby Helps The Cobra Snake Open His First Bricks-And-Mortar Cobra Shop


For his first bricks-and-mortar vintage store, the Cobra Shop, Mark Hunter (left)—better known as the Cobra Snake—picked the overrun tourist trap that is the Hollywood and Highland mega-mall. Somehow, it fits. Hunter’s always been one to mine the good taste in bad taste—or vice versa? “I think it’s all about contrast with this place and where it is,” said Todd “The Selby” Selby, in town to promote his book with a party at the as-yet-unopened shop. “People just come and say ‘wow.’ ” As a connoisseur of spaces, he ought to know. Selby’s even gone so far as to create what he and Hunter are calling a bootleg version of The Selby tome, one that features three new chapters of photographs, of Hunter and his grandparents. (Said grandparents were in attendance, too, signing books and posters.)

Selby helped to curate the amassed collection of exclusive merchandise and designer collaborations, including archival pieces from his friend Jeremy Scott, limited-edition screen prints by Shepard Fairey, shoes from DJ Steve Aoki’s personal collection, and select RVCA x Cobra Shop designs. In between finding himself on the other side of the lens, mugging for the camera with Peaches Geldof and designer-in-residence Jeremy Scott, the interiors expert took a moment to appreciate the peculiar genius of the space. “The store just reminds me of what I think Mark’s brain looks like,” he mused, “which is a huge compliment to both.”

Click below for more exclusive photos by Todd Selby of the Cobra Shop, and click here to watch our video tour of the Selby’s East Village studio.

The Cobra Shop is open through September at Hollywood and Highland, Hollywood Blvd. between Highland Ave. and Orange Drive, 4th fl., L.A., or

Photos: Todd Selby

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