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August 2 2014

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Hermès Gets Carré’d Away

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Hermès: getting down with the kids. The august label—which usually prefers to keep its own counsel—is launching an exclusive collaboration with Colette this fall. What’s more, it’s jazzing up one of the most classic offerings in its repertoire: le carré, or silk scarf. Bali Barret, Hermès’ artistic director of silk—yes, they have one of those—designed a series of exclusive new designs for the scarves, in bold contrast colors and mash-up pattern prints. All the better to proclaim (as the collection’s title has it), “J’Aime Mon Carré.” They’ll be available from September 27 to October 16 at the Paris boutique, but if you can’t wait, www.jaimemoncarre.com launches later this summer, to document carré events and trace scarf lore at a series of events staged from the Czech Republic to Australia. And speaking of getting down with the kids—the house even commissioned photographer Matt Irwin to travel to four cities (New York, London, Paris, and Tokyo) to capture the scarf in situ for a carré ‘zine.

Photos: Courtesy of Hermès

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