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It’s a Mad, Mad, Mad Men World

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Mad Men returns this Sunday on AMC, and to celebrate the much-anticipated return of Don, Betty, and their martini-swilling cohorts, AMC and Banana Republic hosted a splashy Hollywood premiere last night at Mann’s Grauman’s Chinese Theatre. After a word from creator Matthew Weiner—no cell phones and no giving away plotlines; “I really don’t want to see it on the front page of The New York Times,” he explained—the lights dimmed and we were in Mad world. And after the credits rolled and the guests headed for the Chateau Marmont for the after-party, we still were. There were all the period touches: cigarette girls, a jazz quartet, and, of course, stiff martinis. The only slightly jarring bit was the cast—Jon Hamm, Christina Hendricks (in Dolce & Gabbana), and Elisabeth Moss (in Oscar de la Renta)—stripped of their sixties accoutrements, appearing in twenty-first-century dress. But then, show-vs.-life confusion is par for the course. “People sometimes come up to me and say, ‘you’re so much prettier in real life,’ ” said Moss, who plays no-nonsense career girl Peggy Olson.”I’m not really sure how to take that, so I just politely say thank you.”

The following afternoon, Mad Men mania continued: Banana Republic hosted a lunch at the Sunset Tower Hotel in honor of a video blog collaboration between its creative director, Simon Kneen, and the show’s costume designer, Janie Bryant. The short videos, which feature Kneen and Bryant chewing the sartorial fat and discovering a shared love of menswear, will go up on AMC’s Web site this Sunday. They’re part of BR’s “Mad About Style” campaign, which includes a casting-call opportunity for customers to win a walk-on part on the show. Over chicken paillard and watermelon sorbet, Bryant revealed that some of the Mad Men wardrobe pieces are actually direct hand-me-downs from her mother and grandmother. She also attempted—without much success, as it turned out—to single out her favorite character to dress. “Rachel Menken. I also loved Bobbie Barrett. And Trudy, Joan, and Peggy. And of course Betty. Oh, don’t make me choose!”

Photo: Jeff Vespa / WireImage / Getty Images

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  1. christianoutlet says:

    They are so fashion and beautiful.

Dept. of Culture