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JV Turns Ten, Lara Stone Goes To Court, The Southeast Is In The Pink, And More…

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John Varvatos celebrates his tenth anniversary in business this year, and, in typical rocker style, is cranking it up to 11: He’ll unveil a new, Sgt. Pepper-inspired ad campaign, throw a massive party in his Bowery (formerly CBGB) store, and release a limited-edition rock star necessity—a new pair of shades (pictured). [WWD]

Lara Stone gets litigious: The model of the moment is suing French Playboy for allegedly publishing nude photos of her without permission. Scandale! [Fashionologie]

What your retailer knows about you: more than you might expect. Stores and online shops keep detailed records about customer preferences both personally and regionally, and their data can be used to shape buys and merchandising. Did you know that southeasterners are more likely to buy pink than other U.S. citizens, while West Coasters prefer green? More of the data can be found in The Wall Street Journal‘s handy new charts. Buy carefully—Big (shopping) Brother is watching. [WSJ]

Are the kids of the Jersey Shore going classy? The stars rang the bell at the New York Stock Exchange and flashed nary a hint of cleavage. Jenni “JWoww” Farley, the designer of her own Filthy Couture line, even wore a suit. Woww indeed. [Racked]

Photo: Courtesy Photo

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