For Everybody’s Eyes Only
No one ever accused Agent Provocateur of being shy. For its new, revamped (emphasis on vamp) Web site, the English lingerie brand turned the camera on its Fall 2010 collection—and a few lovely ladies modeling it. The Private Tapes are directed by Johan Renck, who’s created videos for Madonna and Kylie Minogue (neither one a stranger to lacy underthings). And if the whole series feels a little sex, lies, and videotape, that, says AP’s recently-named creative director Sarah Shotton, is exactly the point. “The idea behind the Private Tapes is to showcase the new lingerie collection in a very real, intimate, and modern format,” she tells Style.com “Each short film shows the model entirely empowered by the experience of filming herself. I hope women will identify with the homemade aesthetic of the Private Tapes.” Click below for two of the not-exactly-safe-for-work tapes.