Style.com

August 29 2014

styledotcom What to wear and where to go this weekend: stylem.ag/1lwqNC5 #LaborDay pic.twitter.com/tkwbLhmdRA

Subscribe to Style Magazine

For Everybody’s Eyes Only

-------

No one ever accused Agent Provocateur of being shy. For its new, revamped (emphasis on vamp) Web site, the English lingerie brand turned the camera on its Fall 2010 collection—and a few lovely ladies modeling it. The Private Tapes are directed by Johan Renck, who’s created videos for Madonna and Kylie Minogue (neither one a stranger to lacy underthings). And if the whole series feels a little sex, lies, and videotape, that, says AP’s recently-named creative director Sarah Shotton, is exactly the point. “The idea behind the Private Tapes is to showcase the new lingerie collection in a very real, intimate, and modern format,” she tells Style.com “Each short film shows the model entirely empowered by the experience of filming herself. I hope women will identify with the homemade aesthetic of the Private Tapes.” Click below for two of the not-exactly-safe-for-work tapes.


USER COMMENTS Comments
Designer Update