From Lanvin To The Mercury Lounge-------
Expect the fashion set to turn out to see a Brahms performance tonight. Just maybe not the Brahms you’re thinking of. This Brahms is an unsigned poppy, electronic trio out of Brooklyn—one that in very short order, less than a year after forming, has opened for some very top-bill (and wildly disparate) acts as Passion Pit, Nas, and Damian Marley. And tonight at Mercury Lounge, they’ll headline their first New York show. (Click below to listen to the band’s “Subtext Is Deadly.”)
The rapid rise has something to do with the indie rock past of singer and keyboardist Cale Parks, who previously put in time with the band Aloha. But it’s bassist Eric Lyle Lodwick’s (left) side gig as a model that’s doing more to turn heads in Brahms’ direction. Lodwick has opened shows for John Varvatos and Lanvin and fronted campaigns for Marc by Marc Jacobs, Topman, and Diesel. And if that helps turn heads in Brahms’ direction, he says, all to the good. “There are so many different things an artist has to be today. It’s no longer simply playing music,” Lodwick explains. “With the Internet, and there being more bands than ever, a musician has to be ‘everything entertainment.’ Modeling aids that need, and
I was born to entertain.”
Embracing his double life has given Lodwick and Brahms the opportunity to play big shows not usually offered to such a young band—thanks to boosts from fashion brands like Levi’s, which sponsored a Brahms performance at Austin’s South by Southwest festival. “We see the crossover and like playing fashion stuff,” Lodwick adds. Good thing, as next up is a gig at Fashion’s Night Out, alongside Savoir Adore and Bear Hands.
Brahms plays tonight at Mercury Lounge, 217 E. Houston Street, NYC, www.mercuryloungenyc.com.