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August 1 2014

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Here’s Your Ticket To Gucci’s Next Show

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Gucci’s an old hand at e-commerce—the label’s been selling its wares online since 2002, years before many of its fellow luxury brands dipped a toe in the digital waters. So when it set out to revamp its Web site, it had to raise the already-high stakes. So while the digital flagship, as Frida Giannini and co. are calling the new site, has all of the online shopping features you’d expect—multiple views, on-message visuals, integration with its Facebook and Twitter accounts—it’s the all-new stuff that’s the real news. That includes Web-focused holographic window displays and iPad docking stations at select Gucci (bricks-and-mortar) flagships to bring the online world and the real world together, and gucciconnect.com (above), where you’ll be able to stream the brand’s runway shows—and attend, as a “virtual guest.” It’s Milan, now without the jet lag.

Photo: Courtesy of Gucci

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