Just Another Manic Monday
Ann-Sofie Back was and wasn’t completely herself these past few days, showing two very different collections during Stockholm fashion week. On Monday, she presented her diffusion line, Back, in a shop basement: easygoing looks that included windbreaker-fabric pants and a beautiful lipstick-smudge floral print. (For a look at Back Spring 11, click below.) Much more hyped, though, was the first full collection she’s done for Cheap Monday (above) since being named creative director last summer, which showed on a rainy Tuesday evening under a tent on the Stockholm waterfront.
Back tapped into her flashier side for that one, citing (along with collaborator Örjan Andersson) Latin denim and L.A. celebrity trends as strong influences. “With Cheap Monday, I can actually somehow be freer, because it’s not me,” she explained backstage. The brand’s bigger client base means working with more restrictions. “It can’t be too clean; it has to be playful and a bit rough. There are certain things that have to be included in the collection, and that’s actually quite relaxing,” Back said. “With my own line, I get a bit more precious, and not always in a good way.”
There’s nothing that self-deprecating in Back’s extroverted, slightly exaggerated Cheap Monday looks. There are some overlaps, though: sheer tops, drawstrings, and glitter. As for her main line, Ann-Sofie Back, she’ll show it in London on September 20. After a contemplative pause, she said, “I’m pretty sure there’s no glitter in it.”
Back, Spring 2011.