Proenza Schouler Launches Its First Campaign

Judging from the number of Proenza pieces you see around town, Jack McCollough and Lazaro Hernandez don’t need much help goosing sales. So you can just think of their first-ever ad campaign as an art project as much as a nudge in the direction of commerce. Dan Jackson shot the series of models-of-the-moment Ann and Kirby Kenny and Tati Cotliar in the Fall ’10 collection, styled by longtime PS collaborator Marie Chaix. You may be seeing them soon in Self Service, Pop, Purple, and more, but in the meantime, you can catch them all here, and a behind-the-scenes video by Greg Mitnick on their Web site.