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July 31 2014

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Extending The Brand—All The Way To The Bedroom

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Those hitting Charlotte Ronson’s runway show tomorrow are getting an extra-special surprise in their gift bags: a pack of condoms, courtesy of Proper Attire, designed by Ronson herself. Charlotte’s only the latest designer to collaborate with the prophylactic brand, which in seasons past has worked with Alexander Wang, Jeremy Scott, Yigal Azrouel, and Opening Ceremony. But girl-power activists, take note, she’s the first female to do so. “It’s exciting to be the first woman designer working with Proper Attire,” Ronson told Style.com between fittings for her show. After the show, the condoms will be sold at Ronson’s boutiques, as well as at Thompson Hotels like 60 Thompson and the Hollywood Roosevelt, where proceeds will benefit the Planned Parenthood Federation of America. Does Ronson have a safe-sex message for the youth of America, we wondered? “Practice safe sex,” she said succinctly. Need more coercion than that? She’s got a foolproof plan. “Spend a day with a little baby. I do it all the time, and it’s obviously great. But it’s never ending…” Sounds a little like a fashion label—plus diapers.

Photo: Steven Torres

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