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J Brand, The Erdem (And Kane, Pilotto, Nicoll, And Meadham Kirchhoff) Way


What works in New York won’t always work in London, but fair to say that collaborating with some of the city’s hottest young designers on limited-edition denim is good business here and across the pond. So following J Brand’s Proenza Schouler jean collab, CEO Jeff Rudes decided to extend the work-together spirit in England, too. The 5×5 project calls upon five of London’s best designers and labels (Christopher Kane, Peter Pilotto, Richard Nicoll, Meadham Kirchhoff, and Erdem) to put their spin on J Brand’s wares. Kane went camo (hey, we’ve been feeling that print, too!), Nicoll put in leather panels, Meadham Kirchhoff patched a rough-and-tumble boy-cut pair, and Pilotto got powdery, and Erdem—for his first denim design—chose soft blue florals. Each pair is available at a single London retailer (from Harvey Nicks to Browns), but stateside admirers can get them at Jeffrey New York and Intermix Online this Friday.
Pictured above, clockwise from top left: Jeans designed by Christopher Kane, Meadham Kirchhoff, Peter Pilotto, Erdem, and Richard Nicoll.

Photos: Courtesy of J Brand



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