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April 17 2014

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J Brand, The Erdem (And Kane, Pilotto, Nicoll, And Meadham Kirchhoff) Way

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What works in New York won’t always work in London, but fair to say that collaborating with some of the city’s hottest young designers on limited-edition denim is good business here and across the pond. So following J Brand’s Proenza Schouler jean collab, CEO Jeff Rudes decided to extend the work-together spirit in England, too. The 5×5 project calls upon five of London’s best designers and labels (Christopher Kane, Peter Pilotto, Richard Nicoll, Meadham Kirchhoff, and Erdem) to put their spin on J Brand’s wares. Kane went camo (hey, we’ve been feeling that print, too!), Nicoll put in leather panels, Meadham Kirchhoff patched a rough-and-tumble boy-cut pair, and Pilotto got powdery, and Erdem—for his first denim design—chose soft blue florals. Each pair is available at a single London retailer (from Harvey Nicks to Browns), but stateside admirers can get them at Jeffrey New York and Intermix Online this Friday.
Pictured above, clockwise from top left: Jeans designed by Christopher Kane, Meadham Kirchhoff, Peter Pilotto, Erdem, and Richard Nicoll.

Photos: Courtesy of J Brand

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