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July 30 2014

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Minimalism Warms Up At Reed Krakoff

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“I think true minimalism came and had its moment,” Reed Krakoff (left, with wife Delphine) explained last night at his new Madison Avenue flagship. Surprising words from a designer whose silhouettes are renowned for their streamlined fluidity, and one who had Stella Tennant—that androgynous avatar of nineties restraint—open his Spring 2011 runway show. (She’ll host the designer’s Saks debut next week, too.) “I’m calling what I do now a warm minimalism. It has minimalist roots—but it’s really more about New York style, pared down,” he clarified. Fitting, then, that the occasion was a benefit fête for the Director’s Council of the Museum of the City of New York. “There’s a renewed acceptance of romance and femininity”—and certainly, the uptown set shopping over cocktails, including Zani Gugelmann, Tara Rockefeller, and Celerie Kemble, looked plenty accepting indeed.

Fall was in the air and the temperatures were cooling, but, Krakoff said, “I’m excited that everyone else also seems to be going lighter and brighter again. Things are warming up.” That would appear to apply to the brand’s expansion plans, too. The new RK flagship on Madison is up and running, as is Tokyo’s, and stores are being planned worldwide. “It’s pretty systematic,” he said modestly. “I create a unified concept and apply it to everything. The clothing will inform the shoes; the shoes will inform the bags.” he explains. And, now, the jewelry, too; you’ll be able to purchase his newest runway baubles, made with Christian Astuguevielle, at his New York and Tokyo stores next season.

Photo: Sylvain Gaboury / Patrick McMullan

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