September 1 2014

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Rosie Goes Wylde


Ten concepts, nine days, one girl. That was the idea behind Ten Times Rosie, the glossy coffee-table book and photography exhibition, all products of a collaboration between Dazed & Confused founder Rankin, Paula Thomas of Thomas Wylde, and model Rosie Huntington-Whiteley—a collaboration that at times sounds more like an apocalyptic summer flick than a photo shoot.

“Everyone thinks the desert is really hot. Not at four in the morning and not in March,” Thomas said ruefully last night, at a party to celebrate the project at Rankin’s own Annroy Gallery in London. The photographer, for his part, concurs that the start was rough, but the finished product was well worth it. “When the sun comes up over the salt flats, you really think you’re in another world!” he said. “However horrible it is being there and freezing, that was beautiful!”

So are the results, starring Huntington-Whiteley and styled by Maryam Malakpour (“the glue between us all,” Rankin says). The model’s task was to embody ten different characters, one for each season that the five-year-old label has been around. “Rosie is the new thing,” Rankin enthuses. He should know. He’s shot everyone from music and fashion royalty to real-life royalty, and is ready to add Rosie to their ranks. “My wife [Tuuli, a model], and Heidi [Klum], and Kate [Moss] and the supers…if you’ve shot them and then get someone in front of you like Rosie, you get it! She moves in such an amazing way, like a dancer; it’s really amazing to watch!” See you for yourself—we’re debuting the fruits of their collaboration exclusively above.

Ten Times Rosie is on at Annroy Gallery, London, until October 29; the accompanying book is available October 1 at

Photos: Rankin



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