August 21 2014

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The Rumor Of The Morning: Lanvin For H&M?!


Usually, we don’t credit fashion-world rumors until they’re confirmed—in the age of online, it’s just too easy for any @Tom, @Dick, or @Harry to make them up as they go along. But H&M is clearly courting mystery with its new designer collaboration: Yesterday, the brand released a video teaser on its Web site, daring users to figure out its new collaborator. Facebook responses ran the gamut, but insiders think they’ve hit on the answer—Lanvin’s Alber Elbaz (that’s him peeking in at left). If so, it would be a major coup for the fast fashion retailer, and a chance for Lanvin to build on the success of its collection with Acne (which, admittedly, was sold at a contemporary, rather than fast-fashion, price point). Too good to be true? Just maybe. Only a few months ago, Elbaz told that he hadn’t considered a fast-fashion collaboration. But we’ll keep hoping until proven otherwise.

Photo: Courtesy of Lanvin

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