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8 Isn’t Enough

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Project No. 8—the avant-leaning New York retail mini-chain that now encompasses Project No. 8, the men’s shop No. 8b, and Project No. 8a at the Ace Hotel—is adding another sibling to its family: a new Project pop-up, opening in Tribeca today. “It was sort of comically last-minute and off-the-cuff,” says owner Brian Janusiak with a laugh. “We had the opportunity to take it and we thought, I guess we just should.”

The tiny shop will feature the same mix of designers as Janusiak and partner Elizabeth Beer’s other stores, but with a new emphasis on more limited and more expensive items. “There are certain things from these designers that we kind of keep in the back [of the other stores] and bring out special, or if somebody asks,” Janusiak goes on. “In a way, Tribeca’s a totally different neighborhood, a different demographic. It allows us to bring these things into a public space, when they’ve been very private.” The stock will include pieces by the Belgian accessory designer Natalia Brilli, Pyrex jewelry by Jane D’Arensbourg, and Paris-made bags and small leather goods by Isaac Reina, an Hermès alum who has worked with Maison Martin Margiela and currently collaborates with Cacharel.

The Tribeca space will remain open through mid-February, for anyone eyeing a high-design Valentine’s Day present. But for the major gift-giving season before then, there’s a second pop-up on the way: A Paris temporary store in the Marais, opening Thanksgiving Day, which Janusiak describes as a “special-project gift shop.”

Project No. 8′s Tribeca pop-up opens today at 186 Duane St., NYC, (212) 966-3904, and is open Wednesday through Friday, 12 to 7 p.m., through February 14, 2011.

Photo: Courtesy of Project No. 8

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