A Garment District Advocate Puts Her Money Where Her Mouth Is
“I’ve often been of accused of, what do you call it, marching to the beat of my own drum,” designer Yeohlee Teng said last night at the opening of her new store on a stretch of 38th Street in the Garment District. The neighborhood is known more for wholesale than retail, but Teng—the general secretary of the CFDA—has been a vocal champion of the district as a whole, and for her first bricks-and-mortar shop, she plunked down square in the middle of it. “It’s actually something I always wanted, and I found the perfect location,” she explained. “When the moment is right, it’s right.”
The narrow rectangular space retains many of the markings of its industrial past life, from steel beams to black Tyvek dressing-room curtains, but it’s been brightened up with the help of architect Joerg Schwartz. In addition to her own Yeohlee line, the store will also carry some of Teng’s favorite accessories, including Bensimon sneakers and recycled rubber jewelry by Kathleen Nowak Tucci. But as designer pal Nicole Miller pointed out, the house’s own Fall collection was the highlight of the offerings, particularly a loose cape top in red silky microfiber ($430). Fingering the racks, Miller, who was fresh from New Zealand fashion week, commented on the unusual neighbors (we counted four string-your-own-beaded-necklace parlors within a block). “It’s a strange location,” she admitted. “But it totally works.”
Yeohlee N.Y., 25 West 38th St., NYC, (212) 244-8635.