July 25 2014

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A Perfect TEN


Sunday night is not the usual time for a panty party, but Daphne Javitch just couldn’t resist launching her new line of underwear, called TEN, on 10/10/10. The date seemed auspicious—and judging by the crowd assembled at Opening Ceremony last night, it was. The cotton-spandex undies, like much else we’ve been seeing lately, are inspired by seventies-era under-things; they come (for now) in one style and three colors. “Two basic,” Javitch explained, referring to the white and navy pairs, “and one whoa“—meaning traffic-cone orange. Tennis-ball yellow is coming soon; eventually, there’ll be a bra, and perhaps men’s briefs, too. “I’m not in any rush to add styles,” the designer noted. “The whole idea is just, this the perfect, easy pair of underwear you can wear all the time. But,” she added, “if you wind up meeting someone, you’re still going to feel good about what you’ve got on.” Sunday night knickers, in other words, that work on Saturdays, too.

Photos: Courtesy of Opening Ceremony



  1. kk0303 says:

    Finally! Perfect navy undies! Finally! Sexy undies for women who don’t think trashy is sexy! I can’t wait to get at least one pair in each color.

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