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August 28 2014

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A Residence Worth Visiting

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There are plenty of giant department stores already in Los Angeles. For their new boutique, In Residence, co-owners Rachel Salzman and Tracey Moulton (above) preferred to think small. “We didn’t want to be just another retail outlet for brands that already have a million other outlets for their voice,” Salzman explains. “We wanted to be a unique destination.” And by setting up shop in a still relatively retail-free neighborhood and stocking labels under-represented in L.A., they’re doing just that.

In Residence sits on a stretch of Sawtelle Boulevard that includes nurseries, authentic Japanese groceries, and a well-trafficked restaurant row. (The neighborhood, just steps from the fabled—and often standstill—405 Freeway, is historically Japanese-American.) “We have a lot in common with the area as a brand,” Salzman says. “There’s this amazing foot traffic, and all the people that eat and hang out there are the people we want shopping in our store. There’s just no store there right now for them to shop at.” Now on offer for them? Electric Feathers’ silk dresses and jumpers (last seen at the Surf Lodge in Montauk over the summer), swing coats from H. Fredriksson, Boyy’s unstructured totes (a favorite of Alexa Chung), and the duo’s own budget-friendly house line. At present, the tightly edited In Residence label consists of the girls’ four favorite pieces, including the perfect crewneck tee and an addictively soft, vintage-inspired sweatshirt, starting at just $28.

In Residence, 2051 Sawtelle Blvd., L.A., (310) 312-2049, www.weareinresidence.com.

Photos: Courtesy of In Residence

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