August 31 2014

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Assembly Line


Assembly owner Greg Armas has overseen a growth spurt lately, expanding his store’s namesake collection of unisex-y menswear, developing a range of overdyed vintage, and opening the vintage-only boutique Everybody Goes to Heaven on New York’s Lower East Side. Now Armas is consolidating his efforts. This evening, he celebrates the opening of his new Assembly shop, two storefronts down from the old location and about twice its size. (Veteran Lower East Side shoppers will recall this as the TG-170 space.) A room at the back will house some of the vintage that Armas was selling at the now-shuttered Heaven; the Assembly production studio is going downstairs. Up front, meanwhile, browsers will find a more robust selection from Assembly designers such as Raquel Allegra, including exclusive items, pieces from new-to-Assembly designers including Jonathan Saunders and Julien Macdonald, and ever more Assembly-brand product. This now includes men’s boots, produced in collaboration with A Détacher, small leather goods made with Japanese brand NEJIcommu, and incense and a solid unisex fragrance with notes of vetiver and bergamot. Armas says he intends to develop more beauty and home products, as well as using the new store as a launch pad for special projects. And, given the popularity of his clothes among women, it’s no surprise that Armas is also contemplating the launch of a women’s line. “Not immediately,” he said when prodded. “Maybe in another season, probably more like another year. We’ve been growing at a nice pace, and I don’t want to fall into the trap of doing too much, too fast.”

Photo: Courtesy of Assembly New York



  1. sarazucker says:

    i am obsessing over that drape-y striped thing on the hanger. please, don’t tell me how much it costs — i don’t want to ruin this special moment.

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