August 21 2014

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So In Love


“The best design,” Cartier’s director of image, style, and heritage, Pierre Rainero, said last night at dinner at the Lion in New York, “requires no explanation.” That’s the beauty of the brand’s Love collection, which was founded in the seventies by designer Aldo Cipullo’s now-iconic Love Bracelet. Its closure system is legendary: A tiny screw affixes it semi-permanently onto the wrist, only to be removed by the included screwdriver. According to Rainero, around the time of its debut, salespeople encouraged couples to buy them in pairs and toss away the key, as it were, making a commitment to love for life. (They were also instructed to avoid selling them to singletons, at least those who weren’t buying them as gifts for significant others.)

For the latest edition of the Love collection (in Cartier stores and online today), however, not all of the pieces are so permanent. Pendant earrings in white gold and diamonds, drop necklaces, and sapphire-and-amethyst-crusted rings round out the offerings. But Love will always be known for its bracelets, and its newest is a stylish update, not to mention a fine concession to a more contemporary view of “forever.” Love everlasting? It’s a beautiful goal. But just in case it doesn’t work out, the pink gold chain comes with an easy-to-open lobster-claw clasp.

Photo: Vincent Wulveryck &#copy; Cartier 2010



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