July 24 2014

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The Princess Wore Jeans


Tonight, Princess Madeleine of Sweden hits New York to fête her latest charitable initiative: denim. The princess has partnered with Genetic Denim to design a limited-edition pair of jeans benefiting the World Childhood Foundation, the philanthropic organization founded by her mother, Queen Silvia of Sweden. For each pair of the Maria’s—named for a little girl helped by the foundation—$50 will be donated to the WCF. They’ll be available from January 30 to February 15 next year at Genetic Denim’s own site and international retailers. Each pair is stitched with a special the Maria’s label, and tagged with the original Maria’s story (below). It’s a sad one, but each purchase helps assure that it won’t be the same for the next little girl. That’s something to feel good about—and the fact that the chic stretch flares, in a standard and a dark indigo, are bang on trend is just icing on the cake.

Photos: Steven Torres

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