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September 1 2014

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The Row Resort Goes Online

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If Mary-Kate and Ashley Olsen are hoping to have the “celebrity” dropped from their traditional “celebrity designer” monikers, their recent collections for The Row have been steps in the right direction. The sisters are nothing if not hands-on—Mary-Kate even helped models in and out of looks at the duo’s Resort ’11 presentation. That collection was a strong one for the label—Nicole Phelps called out the “delightful little details” lurking in its understated pieces—and it goes on sale at their e-commerce site, TheRow.com, tomorrow. (The Cooper top is $390; the Estabrook leather mini, $1,200.) These are the kind of strongly conceived pieces that say “designer” loud and clear. But as a concession to their celebrity, they’re offering a giveaway, too: a copy of their lookbook, signed by both women, for the first ten fans to place a Resort order.

Photo: Courtesy of The Row

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