August 20 2014

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Goo Goo, Ga Ga, Gucci?


Apparently, you’re never too young to be be-Gucci’ed. Mommy’s favorite label is now catering to tots, too, with a new collection and a splashy, Mert and Marcus-shot ad campaign starring Max and Emme Anthony (and their mom, Jennifer Lopez). Gucci launched the new line yesterday with a kids’ party at its Fifth Avenue flagship, co-hosted by Hollywood mother Emily Mortimer (left). For the little guys, a photo booth, an art station, and a fully stocked candy counter was set up (no sticky fingers on the finery, please). And for parents like Dan Abrams, Amanda Brooks, race car driver Jeff Gordon, and rapper Fabolous, the full collection was on offer, from infant rompers to jeans, peacoats, and just-like-Dad’s striped sneakers.

Photo: Neil Rasmus/

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