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July 11 2014

styledotcom Modesty was the dominant theme during the second day of Berlin fashion week: stylem.ag/1lXloxm pic.twitter.com/U4SjhEhKlD

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Miss Wu’s New Friends

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Last season, Jason Wu expanded his rapidly growing business with a small assortment of bags. For pre-fall, he raised the stakes, taking the Miss Wu bag launched for Spring and adding on two new sizes: a Miss Wu large and a Miss Wu mini. (There’s a new mascot, a little cartoon owl also called Miss Wu, whose image appears on all of Wu’s accessories: stamped onto purse clasps, belts, and on the soles of shoes.)

“Every single collection will now have all three sizes of the bag in the classic color way, which is nude and black, and then in the colors of the season,” Wu explained at his studio yesterday. (This season, those colors include a rich scarlet as well as a gray flannel. “I thought it was nice to do for pre-fall,” the designer explained of the latter. “It’s a very men’s-y fabric—back-to-school, but elevating it. And I’m sort of obsessed with gray flannel, because I love the Geoffrey Beene eighties Gray Flannel packaging.”)

The Mini Wu, a tiny cross-body bag, will also come in a deluxe version in python and rose gold (pictured)—a casual shape reborn in a high-end material. “I like that this is evening material and we used it for day,” Wu said. An envelope clutch perfect for big nights out, on the other hand, comes in that same Beene-esque gray flannel.

Photo: Courtesy of Jason Wu

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Comments

  1. MyLifeInPlastic says:

    Jason’s Miss Wu owl logo is so cute, it reminds me to the Tootsie Roll Tootsie Pop Owl: https://twitter.com/#!/MyLifeIsPlastic/media/grid

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