The Roland Mouret Road Show-------
It seems the days of the reclusive designer are over. “I live the life of your typical designer,” Roland Mouret told Style.com over tea at Bergdorf Goodman yesterday. “I’m traveling all the time whether I wake up in Boston”—his previous stop—”Hong Kong, or New York, but I love it. The beauty is you get to meet your customer.” The London-based designer was in town for a one-day pit stop to introduce his exclusive collaboration with the storied retailer: 17 pre-Spring 2011 dresses (left) including cap-sleeved sheaths and sleeveless shifts in navy, charcoal, cerise, or our favorite, a lovely mustard. Prices hover in his usual price range: $1,770 to $2,295.
“It’s been an interesting project of mine for the last two or three years to work with retailers and have them involved in the design process,” Mouret elaborated. “I went over the color and fabric options available with Linda [Fargo (below, with Mouret)]. If anything, they know their customer the best.” This Bergdorf collection is only the latest positive development in Mouret’s re-ascension this fall. He’s ecstatic about reacquiring the right to use his name this past September (having lost it for a time due to trademark issues) and is now working on his first ever flagship, a six-story Mayfair structure that will serve as his maison and offices as well, slated to open in February 2011. “Saying goodbye to my initials is like saying goodbye to a good friend,” he mulled of his interim brand name, RM by Roland Mouret. “It’s served me so well.” That’s not to say that RM might not resurface in the future. “It would have to be something really special,” Mouret said. Perhaps a line for the masses? “I would never do a diffusion line,” he stated. “I don’t think the future is that. People mix brands all the time already, so you need to do something else. We are living in a different fashion world now.”