World AIDS Day 2010:
What You Can Do (And Buy) To Help
December 1 marks World AIDS Day, dedicated to raising awareness and funding to fight the disease, and the fashion industry has stepped up to help. This morning, designer (and amfAR chairman) Kenneth Cole—joined by Liza Minnelli, Cheyenne Jackson, and Project Runway competitor Mondo Guerra—rang the bell at the New York Stock Exchange, to commemorate the occasion. Celebs-turned-designers Kim Kardashian and Justin Timberlake and style icon Lady Gaga are among the many signing off of Twitter and Facebook until $1 million is raised for Alicia Keys’ Keep a Child Alive charity—a worthy gesture, even if the ads proclaiming “Kim Kardashian Is Dead” are a little macabre.
Looking for a way to help? As Michael Kors reminded us in our video, donating to God’s Love We Deliver—an organization which delivers meals to homebound people with HIV and AIDS—is a great way to show support at the holidays. (Click here for more information and to donate.) There are also plenty of things to buy. Giles Deacon’s collaboration with Happy Socks ($110, www.happysocks.com) goes on sale here today—at least 25 percent of the proceeds will go to the Elton John AIDS Foundation. If music’s more to your taste, pick up the hipster-endorsed Dark Was the Night album ($13.28, www.amazon.com), with contributions from fashion favorites Cat Power, Arcade Fire, Feist, David Byrne, and more—the Red Hot Organization, which sponsored the album, announced today that it has so far donated $1,000,000 to AIDS-related organizations. Finally, if you’re still feeling the classics, there’s always Maison Martin Margiela’s AIDS awareness tee, a staple of the house’s collections since 1994. You can get the standard version, a V-neck printed with the slogan “There Is More Action to Be Done to Fight AIDS Than to Wear This T-Shirt but It’s a Good Start,” at Margiela stores today; proceeds go to the French nonprofit AIDES. This year, the shirt is being issued in a special new style: in Japanese (pictured).