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July 30 2014

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Jil Sander Navy Heads Online

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Here comes Navy—and orange and cerulean, too. Jil Sander Navy, the secondary collection from Raf Simons, previewed back in May and available now in JS stores, debuts its new Web site, JilSanderNavy.com, this afternoon. The site will spotlight the new, David Sims-shot campaign with Valerija Kelava and styled by Beat Bolliger (that’s an exclusive shot from it, left). The photos will run in spring magazine issues separately from the main Jil ads. (Those, incidentally, were shot by Willy Vanderperre, starring Daria Strokous.) A behind-the-scenes video directed by Sims will also screen on the new site. That should whet your appetite for the pieces. It’s convenient, then, that the site will be able to satisfy, too: Selections from the 200-piece collection will be available for purchase online for the very first time.


Photos: David Sims/Courtesy of Jil Sander

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