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August 1 2014

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Letter Men, Prada’s Calling

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For her acid-bright Spring 2011 shows, Miuccia Prada sent bold colors and workmanly shapes down both her men’s and women’s runways. But for the guys, she threw in an additional detail—bags and belt-slung sacs embroidered with oversized, varsity-jacket-style lettering (left). Now, the catwalk comes to stores. Starting January 15, backpacks, trolleys, and shopping bags in saffiano leather or camouflage print can be customized with made-to-order multicolored saffiano leather letters (right). The service will be available on prada.com and at twelve Prada stores worldwide. And while the letters were shown on the gents last September, we see no reason why a monogram-loving lady shouldn’t get in on the game, too.

Photos: Marcio Madeira/FirstView.com; Courtesy of Prada

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