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September 1 2014

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Miuccia Prada Remounts Her Spring Runway In Beijing

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The crowd roared as the Pet Shop Boys hit the first notes of “Go West.” But Prada had come East, hosting a bubbly-fueled runway show, party, and performance on Saturday night at the Central Academy of Fine Arts Museum in Beijing.

The evening began with continuing rumors of an imminent Prada IPO: So important has China become to the luxury-goods market that some thought an announcement would be made at the event (it wasn’t). With business matters shunted aside, attention focused on the label’s Spring collections as models Arizona Muse, Fei Fei Sun, and Clement Chabernaud moseyed past front-row guests including actresses Gong Li and Maggie Cheung.

As always with Prada, glamour came in haute-culture garb. Among the other revelers packing the museum’s soaring atrium were top Chinese artists Xu Bing and 2010 Hugo Boss Prize finalist Cao Fei, as well as architects Yung Ho Chang and Ma Yansong. Even the entertainment was cast with a brainy bent. “They’re a great myth,” a beaming Miuccia Prada said of the Pet Shop Boys as Neil Tennant broke into “Suburbia” onstage. “They’re deep, pop intellectuals.”

Photo: Courtesy of Prada

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