Style.com
Subscribe to Style Magazine

Pringle Shows Some Skin

-------

Pringle of Scotland prefers to pick its own countrywomen for its ad campaigns—see the previous Ryan McGinley-lensed Tilda Swinton shots for proof. (Or better, check out our video featuring Ryan and Tilda, self-proclaimed “brothers from another mother.”) For Spring 2011, the label tapped the Scottish actress Freya Mavor, who stars in the cult-adored English TV series Skins. (Think of it as a U.K. Gossip Girl: The show, which also helped to launch the career of best-dressed bloke of 2010 Nicholas Hoult, is a raunchy, sex-filled teen drama—one that MTV is adapting for American audiences this season.) The ads were shot by renowned photographer Walter Pfeiffer, working on his first-ever global campaign for a fashion brand. He’s Swiss—but the Scots can’t have ‘em all.


Photo: Walter Pfeiffer/Courtesy of Pringle of Scotland

USER COMMENTS Comments

Comments

  1. thesecretstylist says:

    http://bit.ly/eShFq1 ‘Pringle of Scotland Spring Summer 2011 Ad Campaign

    Actress Freya Mavor Photographed by Walter Pfeiffe

    It’s actually a lot harder for me to say this than you can imagine because I have ALOT of love for Pringle. To the point that I based most of my market research during my University Years on this brand and really love it’s quintessential Scottish’ness’, down to earth knits, and more than anything it’s Heritage.

    But … and this is a big but! I know that Clare Waight Keller has done many magical things for the brands credibility but quite frankly I think this campaign has lost Pringle’s brand identity and has become a little carried away in become almost ‘too fashionable’

    I’m not being old fashioned, though yes, perhaps a little picky, but ho hum, I’m upset!!! The Campaign is beautiful and elegant, but it reminds me a little of
    1. Marc Jacobs and 2. Freya (Who is actually Scottish), looks like she’s been pushed over a bannister in some grand Casa in Italy in some sort of Lover Tiff or Murder Plot!

    I feel slightly terrible for typing the above and actually clicking the publish button but I had to splurt, I’m sorry!! ‘

  2. thesecretstylist says:

    Pringle of Scotland Spring Summer 2011 Ad Campaign

    Actress Freya Mavor Photographed by Walter Pfeiffe

    It’s actually a lot harder for me to say this than you can imagine because I have ALOT of love for Pringle. To the point that I based most of my market research during my University Years on this brand and really love it’s quintessential Scottish’ness’, down to earth knits, and more than anything it’s Heritage.

    But … and this is a big but! I know that Clare Waight Keller has done many magical things for the brands credibility but quite frankly I think this campaign has lost Pringle’s brand identity and has become a little carried away in become almost ‘too fashionable’

    I’m not being old fashioned, though yes, perhaps a little picky, but ho hum, I’m upset!!! The Campaign is beautiful and elegant, but it reminds me a little of
    1. Marc Jacobs and 2. Freya (Who is actually Scottish), looks like she’s been pushed over a bannister in some grand Casa in Italy in some sort of Lover Tiff or Murder Plot!

    I feel slightly terrible for typing the above and actually clicking the publish button but I had to splurt, I’m sorry!!

  3. SomethingALaMode says:

    Why are my comments not posted???

  4. SomethingALaMode says:

    I love this campaign! Walter Pfeiffer has interpreted Pringle in a fresh and
    new way. Combining the heritage brand with the artistic genius of Walter is
    definitively a huge success. And of course for Freya Mavor as well.
    She is definitely the latest scottish star on the horizon. JUST LOOK AT FUSTY
    OLD PRINGLE NOW.

Model Behavior