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July 25 2014

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Who Makes Us Run For Cover?

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The latest data from the publishing industry’s Audit Bureau of Circulations is out, WWD reports, and with it some tantalizing news about who really sent magazines flying off the newsstand in 2010 (and who didn’t). Despite some caveats (reporting doesn’t go through every 2010 issue for Condé Nast or Hearst magazines), the runaway winner was Lady Gaga, who graced the best-selling issue of Rolling Stone, the second-best-selling issue of Vanity Fair, and the third-best-selling issue of Elle during the reported period. Joining her in the cover girl pantheon are Rihanna (newsstand magic for GQ and Seventeen) and, believe it or not, Lauren Conrad, who appeared on Glamour‘s September issue, its best-selling of the year through November. Curiously not mentioned is Kim Kardashian, whose nude-and-body-painted cover of W‘s November art issue caused quite a stir. Glamour, at least, is betting on her: The reality starlet appears, in Tom Ford pajamas and a La Perla bra, on the monthly’s new February 2011 issue (left).

Photo: Courtesy of Glamour

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