August 23 2014

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Crowd-Sourcing A Collection:
Derek Lam For EBay


When it comes to designer and retailer pairings, we wouldn’t be surprised if Derek Lam had the pick of the litter. All the more curious then when news broke that he was teaming with eBay on a collection with prices ranging from a wallet-friendly $125 to $295. “I was looking for an innovative way to design a collection,” Lam shared at the capsule line’s presentation at Alice Tully Hall yesterday. “It definitely had to be online and I like the idea of selling in season, but I also wanted to think out of the box. I wanted to have a greater group involved.”

That new method featured a democratic bent: Lam showcased 16 Spring dresses—tweaks on classic shapes such as a T-shirt dress in a cheerful bright pink silk ($125, right), a plunging indigo denim sundress ($195, left), or a white floor-length cotton poplin gown ($275) that screamed summer beach wedding—that are up for a vote on a dedicated eBay page. Only the top five designs with the most votes would go into production and be available for purchase come May 10. Voting will wrap up February 28 and the “winning” pieces will be announced March 1. “I like the idea of being linked more directly to my customer,” Lam, an avid eBay shopper himself, said. Each piece will come with a brief video in which the designer explains the references or historical narrative behind the design. “It’s not only about reaching more people via a lower price point,” he added. “It’s about finding a new way to discuss fashion.”

Photos: Courtesy of eBay

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