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Everyone’s A Critic


Well, at Dolce & Gabbana’s Fall 2011 womenswear show, at least. Thanks to a new, dedicated Wi-Fi network at their Milan venue, the Metropol, audience members at Sunday’s runway event will be able to log onto a customized Web page (previewed at left) and comment on the action in real time. IPad to the ready, Bryanboy! Comments will stream along with the show on monitors above the catwalk and on the label’s online live-stream. (Which, by the way, will be visible right here on, Sunday at 8 a.m. EST.) The designers have shown quite a willingness to embrace technology the last few years, whether by inviting bloggers into their front row or going full-throttle on Twitter—hello @stefanogabbana—and the new comment system is their latest foray into the digital realm. “We wanted to find a new way to get an immediate and spontaneous feedback to the collection and also a different way to allow people inside the hall to interact among themselves,” Domenico Dolce and Stefano Gabbana told Comments can also be posted on the brand’s Facebook page and made via Twitter. “At the end of the day,” the designers said, “what matters more for us is what people think.” Now, showgoers, you can think out loud.


Photo: Courtesy of Dolce & Gabbana


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