August 29 2014

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How To Make A Franco-American Quilt?


A.P.C. founder Jean Touitou had a special guest in tow for last night’s opening of his A.P.C. Specials store in the West Village: Jessica Ogden, the usually under-the-radar co-designer of the brand’s Madras line. Given the cold outside, it was especially appropriate that conversation with Ogden turned on quilts; her latest collaboration with Touitou is the Quilt Project, a range of limited-edition ones made from fabrics culled from the A.P.C. archives. None of which, Ogden says, she herself owns. “I already have so many quilts, ones I’ve collected over the years, I’m not sure I could cram any more into my home,” she admitted. “I do have these small samples of the ones we’ve made. They’re like doll-size versions.” Unfortunately for Ogden, her brief trip to New York didn’t coincide with the American Folk Art Museum’s huge show of red and white quilts that comes to the Park Avenue Armory in March. “Maybe there’s some way I can back for that,” Ogden mused. “The pieces look stunning, and to see them all together, all that red and white on display…”

Touitou, for his part, is due back in the city sooner rather than later. The A.P.C. Specials store, it turns out, is not the only A.P.C. outlet opening in the West Village: Touitou is also readying a 2,000-square-foot store around the corner. “It’ll just be a regular A.P.C. store, with all the usual things,” Touitou explained, in his usual unvarnished manner. And in the meantime, A.P.C. fans can come to the Specials store for a hit of A.P.C. nostalgia. Not only is it the New York home for Butler, A.P.C.’s range of used, retro-fitted jeans, but Specials also features an ever-evolving selection of archival A.P.C. product, brought back as Touitou sees fit. And then there are the quilts. “I like the idea of someone coming in and seeing a piece of fabric from a dress or a shirt she owns,” Touitou noted. “The quilts, they’re like a retrospective of A.P.C. That’s why I would never make them from new materials. What’s the point?”

Photo: Will Calcutt

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