It’s a Prep World After All
Didn’t graduate from (or get kicked out of) Andover or Exeter? Never had an au pair, a summer home, or monogrammed luggage? Even so—you’re still welcome in Tommy Hilfiger’s new Prep World. Said world, and the 60-piece collection that bears its name, isn’t merely a figure of speech. It’s a reference to the truly global spread of prepster. And where goes style, there goes shopping. A globe-trotting new temporary shop for the collection—inspired by an East Hampton beach cottage, naturally—will open in New York and make the kind of grand tour even most Groton grads couldn’t hope for: to Paris; London; Amsterdam; Milan; Stockholm; Madrid; Sylt, Germany; Knokke, Belgium; and Tokyo.
Helping with the ambassadorial mission is Lisa Birnbach, preppyism’s chronicler of choice and the author of The Official Preppy Handbook, the recent True Prep: It’s a Whole New Old World, and, just for www.tommy.com, The Prep World Global Guide. Both Hilfiger and Birnbach were on hand last night to offer editors a preview of Prep World’s updated classics (an oxford shirtdress for Muffy, a pair of boat shoes for Hampton) at a gin-and-tonic-fueled party. Interested shoppers can get their hands on the goods when the roving store opens in New York on April 28th. But, please, don’t be so vulgar as to call it a “pop-up.” Others pop; true preps “drop in.”