August 27 2014

styledotcom What the locals are wearing at Stockholm fashion week: #StreetStyle

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Oh Fashion, Up Yours: Louise Gray Shares Her Fashion Week Playlist


What’s playing on a designer’s iPod can sometimes offer a unique insight into their current mood. Not always—with a Judas Priest soundtrack belting out at her latest menswear show, just what kind of mood Miuccia Prada might be in at the moment is still open to debate. But music certainly plays an important part in London designer Louise Gray’s life. “I married my husband because he looked like Slash from Guns N’ Roses,” says the 28-year-old designer. Somehow, we don’t think she’s joking.

“I listen to different music each season,” says Scottish-born Gray. “Last winter it was all about New York’s Discoteria and Steve Silk Hurley’s ‘Jack your Body’; Spring was Iggy Pop’s ‘I’m Bored’ and the Pop Group’s ‘We Are All Prostitutes.’ I like to imagine those moments when things happened through certain clubs and youth movements. I am always inspired by the amount of fun and freedom people seemed to have.”

And this season? “I really love the ideals that came from punk, especially Poly Styrene from X-Ray Spex,” Gray continues. “These days people seem to be scared of being angry. Having a opinion and not using it is so wasteful. It’s stupid not to want to match how you dress to your personal views.” Her second solo London show is entitled Up Your Look, a sly nod to X-Ray Spex’s famous single, “Oh Bondage, Up Yours.” Gray described the new collection as a “lo-fi look at pattern, shape, and volume.”

And the studio sound track this season? Well, it’s an eclectic mix to say the least, featuring a whole lot of Rhianna (“I love Rihanna at work, though my stylist Richard Sloan has a soft spot for Prince and Sheena Easton’s ‘You’ve Got the Look’ “), “Since Yesterday” by the Scottish eighties pop duo Strawberry Switchblade, Patti Smith’s “Because the Night,” Siouxsie and the Banshees’ “Happy House” (“on repeat constantly”), Sinead O’Connor’s “Mandinka” from her debut album The Lion and the Cobra, and Björk’s “Play Dead.”

“I love Sinead’s hair, Siouxsie’s makeup, and Björk’s outfits,” says Gray. With her wild fashion theatric, it seems fair to assume the daring Icelandic chanteuse would like Gray’s outfits, too.

Photo: Yannis Vlamos/

Dept. of Culture