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August 30 2014

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Raising The Bar

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If anyone out there needs yet more proof that we’re living in the age of the blogger, head over to Macy’s new pop-up, Bar III, where the mega-retailer has enlisted a few e-personalities to do its styling and merchandising. Rumi Neely (of Fashion Toast), Jane Aldridge (of Sea of Shoes), Elizabeth Spiridakis (of Feels Like White Lightning), and Joshua Kissi and Travis Gumbs (of Street Etiquette) lent their talents to the new shop, creating looks from the new collection, which retails, almost without exception, for under $100.

“I thought it was cool that Macy’s was doing something really fresh and approachable,” Aldridge told Style.com at last night’s opening of the downtown store. Spiridakis agreed. “It’s interesting to see how each of us created such different looks using the same clothes.” Those clothes—ranging from embellished blouses to graphic-print bustier dresses—are available in select Macy’s stores and online.

Neely was excited to wear one hat instead of three for a change. “A lot of times, as a blogger, you are in the full spotlight as model, designer, and stylist,” she said. “It was cool to just play stylist for once.” This week, however, she is ready to resume all of her blogger/stylist/model duties as fashion week heats up, now that she has all of the right gear. “The first thing I did today was buy gloves because my hands were about to fall off,” she admitted. “So, is that how you do it here?” Well, yes—until you need to type out that next blog post, that is.

Bar III will be open through March 6 at 156 Fifth Ave., NYC.

Photo: Max Rapp/PatrickMcMullan.com

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