The Girls Are Doing It For Themselves -------
(And Rag & Bone)
For its guerrilla campaign, which hit the streets of New York—following a very brief snowstorm delay—this week, Rag & Bone put cameras into the hands of some of its favorite models and told them to have a ball. Edita Vilkeviciute and Sasha Pivovarova took to the beach, Abbey Lee Kershaw to the shower, Lily Aldridge to the tequila shot—suffice it to say, a good time was had by all. When we helped break the news of the project, we ran a little teaser video to whet your models-in-hot-weather appetite. Now check out the exclusive debut of the full video below, shot by the models and their friends on location. Should more snow be on the forecast for this weekend, you can at least imagine a sunnier (and more Sasha and Edita-filled) clime. The DIY project gets its own Web site this February 7 at www.rag-bone.com.