August 28 2014

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A History Seen In Sequins


After trekking from Hong Kong to Shanghai, Joyce Hong Kong’s celebratory 40th anniversary exhibition has arrived in Paris. And considering the show includes archived looks from over 50 designers on the store’s stock list, like Lanvin, Stella McCartney, and Alexander McQueen, it’s one to see. “Joyce was a pioneer of bringing luxury to Asia. And the way that the Joyce label has moved on, the way that they’ve made new stores and new lines, makes it really a 40 years to celebrate,” said Suzy Menkes at a fête for the retailer yesterday evening. According to Joyce president Andrew Keith, the brand felt the best way to celebrate this milestone was to share it with as many people as possible. Judging by the fact that the traveling exhibition has already had 200,000 visitors, he seems to be doing just that.

On display at the Joyce Gallery in the Palais Royal are a polka-dotted YSL trench dress from 2003, a vivacious Oscar de la Renta sequined jacket and electric peach feather skirt from 1992, and a crystal-embellished Givenchy frock from 2008. Those years are significant—they represent when the designers were first sold in the store. And adding to the appeal are two interactive tables with glowing touch screens that reveal designer bios, collections, and a host of images from the Joyce archive, and video interviews with designers such as Dries Van Noten and Ann Demeulemeester, conducted by former Joyce magazine editor and current veil-clad fashion maven Diane Pernet.

Photo: Courtesy of Joyce

Dept. of Culture