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September 1 2014

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Chanel And Colette Partner For A PFW Pop-Up

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The new double Cs: Chanel and Colette. In a spirit of chic sisterhood, the two opened yesterday in Paris what they call an “ephemeral boutique”—one that considerably ups the ante in the pop-up shop department. With freshly white-washed walls covered with sassy monsters by New York graphic artist Kevin Lyons, the former garage (down the street from Colette at 336-340 Rue Saint-Honoré) is hosting DJ sets (Elisa Sednaoui and the Misshapes are on the bill), a cupcake bar, Chanel bag customization sessions from club impresario-cum-graffiti artist André and others, and a Chanel nail bar throughout Paris’ nine-day fashion week.

“We’ve collaborated with Chanel in the past,” says Colette’s Sarah Lerfel, “and we were looking for another opportunity when we discovered this space, which is going to be a drugstore at the end of the year. For us this is a meeting both geographically”—the shop is about halfway between Chanel’s HQ on Rue Cambon and Colette—”and with products. We’re mixing very young designers like Anthony Vaccarello, Christopher Kane, and Mary Katrantzou with Chanel, which gives a much less classic vision of the brand.”

The Coco dolls Lerfel loved, which starred in Chanel’s past Christmas windows, are for sale at the shop now dressed in Colette’s signature blue. So are versions of Karl Lagerfeld’s trademark fingerless gloves. Pop jeweler Yazbukey reproduced label face Vanessa Paradis’ gap-toothed smile and Chanel fragrance bottle in pin form. And representing more of the Colette side of the venture, a wall of brightly patterned motorcycle helmets from Ruby, magazines, and sophisticated gadgets. Lyons, who flew in for two days from New York to draw his monsters all over the store’s walls and fitting rooms (they say things like, “Your derriere looks so good in that”) and do the opening day’s customization session, was impressed. “Graphic street style like this really started out on New York’s Lower East Side on Ludlow Street, so this is a very different world for me, but the Chanel people catch on so quickly,” he said. “I found out they know everything about my work.”


Photos: Courtesy of Chanel

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